How To Increase Pinterest Engagement (Followers Optional)

How to use pinterest to grow blog, pinterest marketing, pinterest for business, pinterest followers, get traffic to your website, start a blog
Heather J, Frosted Kale,, frosted_kale, @frosted_kale

Written By: FrostedKale

March 10, 2020


Updated September 25, 2023 @ 3:30 am

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You can easily increase Pinterest engagement (and QUICKLY) with only a handful of followers.

Believe it or not, the number of followers you have does not determine your reach.

Wait… What? It’s true. My pins reached 2 million people on Pinterest before I reached 100 followers.

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In the world of Social Media, we are conditioned to believe that the number of followers you have determines how popular you are. Or how successful you’ll be on the business side.

Lucky for us, Pinterest is not a Social Media platform. Pinterest is a search engine.

It operates more similarly to Google than to Instagram and rewards exceptional keyword usage and original photos.

While having a high number of followers is never a bad thing, it’s not necessary to increase Pinterest engagement and grow your business using Pinterest.

So, how did I do it?

The secret is simpler than you can imagine. I have a tool in my arsenal that I simply could not run my business without: Tailwind.

If you haven’t heard of Tailwind, allow me to introduce you to the one tool that will help you increase Pinterest engagement.

Tailwind is an app that allows you to create and organize your Pinterest pins all in one place.

Tailwind is an official partner of both Pinterest and Instagram and offers a complete suite of marketing tools including Smart Scheduling, Analytics & Monitoring, Content Discovery, Promotion, and more.

Essentially, Tailwind is my marketing BFF.

I am able to create pins for a week, a month, or more all at once and Tailwind’s Smart Scheduling tool posts them to Pinterest based on an algorithm that analyzes the best times to add content for my audience.

With an average of 15-20 pins per day for a successful business, managing this manually is near impossible (even if it’s your full-time job).

Anyone who runs a business knows the value of time and this is what Tailwind gives me: MORE TIME. But that’s not the only benefit of using Tailwind’s services.

In addition to simplifying my Pinterest campaigns, Tailwind offers a variety of analytics to help me understand which pins are performing and which aren’t.

This is HUGE. And, again, a time saver.

Tailwind also offers a suite of workshops, webinars, and courses to help me be successful in my efforts.

And they stay on top of Pinterest updates and changes so that I don’t have to.

They are constantly sending me information and ideas to ensure my campaign will be effective in today’s Pinterest environment.

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So how exactly did I use Tailwind to improve my reach on Pinterest to over 2 million people and increase my blog traffic?

One word: Communities.

Tailwind has a community within it, much like Pinterest, and other Pinterest members collaborate here to aid in each other’s success.

There are communities for every niche, as well as communities for all niches combined.

To increase Pinterest engagement, you need to join Tailwind Communities. It’s that simple.

This is when your follower count becomes irrelevant.

With Tailwind Communities, the pins you share with your community members are then shared by them on their boards.

This extends the reach of each pin dramatically, thus overcoming your follower count issue.

And believe me, I know how difficult it is to gain followers on Pinterest.

The following is a snapshot of a report I received from Tailwind when I was first starting out.

At the time this report was generated, I had only 95 followers.

As you can see, even with a fairly low share count in my communities, I was already able to reach 1.7 Million people with my pins.

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With only 201 re-shares (meaning a community member shared my pin on one of their boards) and just 13 re-pins thereafter, I had reached 1.7 Million Pinterest users!

Since that time, I have been able to increase Pinterest engagement and reach over 12 Million users.

If that isn’t enough of a reason to try Tailwind, then how about a FREE TRIAL? Tailwind will give you your FIRST 100 PINS FREE!

That is how I got started and it took only a few days for me to decide I would be purchasing a paid account when my trial expired.

Try Tailwind today and get $15 OFF your annual membership! Or get an additional MONTH FREE on your monthly membership!

Click Here to get started today!

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