{"id":5646,"date":"2020-03-10T13:03:14","date_gmt":"2020-03-10T20:03:14","guid":{"rendered":"https:\/\/frostedkale.com\/?p=5646"},"modified":"2023-09-25T03:30:03","modified_gmt":"2023-09-25T10:30:03","slug":"improve-reach-on-pinterest","status":"publish","type":"post","link":"https:\/\/frostedkale.com\/improve-reach-on-pinterest\/","title":{"rendered":"How To Increase Pinterest Engagement (Followers Optional)"},"content":{"rendered":"\n
Believe it or not, the number of followers you have does not determine your reach.<\/strong><\/p>\n\n\n\n Wait… What? It’s true. My pins reached 2 million people<\/strong> on Pinterest before I reached 100 followers.<\/strong><\/p>\n\n\n\n<\/a>\n\n\n\n Click here to get the most dynamic WordPress Theme available – and the only one I’ll use!<\/a><\/p>\n\n\n\n In the world of Social Media, we are conditioned to believe that the number of followers <\/strong>you have determines how popular you are. Or how successful you’ll be<\/strong> on the business side. <\/p>\n\n\n\n Lucky for us, Pinterest is not a Social Media platform<\/strong>. Pinterest is a search engine<\/strong>. <\/p>\n\n\n\n It operates more similarly to Google<\/strong> than to Instagram and rewards exceptional keyword usage<\/strong> and original photos. <\/p>\n\n\n\n While having a high number of followers is never a bad thing, it’s not necessary to increase Pinterest engagement and grow your business using Pinterest<\/strong>.<\/p>\n\n\n\n So, how did I do it?<\/strong><\/p>\n\n\n\n The secret is simpler than you can imagine<\/strong>. I have a tool in my arsenal that I simply could not run my business without: Tailwind<\/a>. <\/p>\n\n\n\n If you haven’t heard of Tailwind<\/a>, allow me to introduce you to the one tool<\/strong> that will help you increase Pinterest engagement<\/strong>. <\/p>\n\n\n\n Tailwind<\/a> is an app that allows you to create and organize your Pinterest pins<\/strong> all in one place. <\/p>\n\n\n\n Tailwind<\/a> is an official partner<\/strong> of both Pinterest and Instagram and offers a complete suite of marketing tools<\/strong> including Smart Scheduling, Analytics & Monitoring, Content Discovery, Promotion, and more. <\/p>\n\n\n\n Essentially, Tailwind is my marketing BFF<\/strong>.<\/p>\n\n\n\n I am able to create pins for a week, a month, or more all at once and Tailwind’s<\/a> Smart Scheduling tool<\/strong> posts them to Pinterest based on an algorithm <\/strong>that analyzes the best times to add content for my audience. <\/strong><\/p>\n\n\n\n With an average of 15-20 pins per day<\/strong> for a successful business, managing this manually is near impossible (even if it’s your full-time job). <\/p>\n\n\n\n Anyone who runs a business<\/strong> knows the value of time <\/strong>and this is what Tailwind gives me: MORE TIME<\/strong>. But that’s not the only benefit<\/strong> of using Tailwind’s<\/a> services.<\/p>\n\n\n\n In addition to simplifying my Pinterest campaigns<\/strong>, Tailwind<\/a> offers a variety of analytics to help me understand which pins are performing<\/strong> and which aren’t. <\/p>\n\n\n\n This is HUGE<\/strong>. And, again, a time saver<\/strong>. <\/p>\n\n\n\n Tailwind<\/a> also offers a suite of workshops, webinars, and courses<\/strong> to help me be successful in my efforts. <\/p>\n\n\n\n And they stay on top of Pinterest updates<\/strong> and changes so that I don’t have to. <\/p>\n\n\n\n They are constantly sending me information and ideas to ensure my campaign will be effective<\/strong> in today’s Pinterest environment.<\/p>\n\n\n\n<\/a>\n\n\n\n Click here to get Divi – the only theme I trust – on sale now!<\/a><\/p>\n\n\n\n So how exactly did I use Tailwind to improve my reach on Pinterest<\/strong> to over 2 million people<\/strong> and increase my blog traffic?<\/p>\n\n\n\n One word: Communities<\/strong>.<\/p>\n\n\n\n Tailwind<\/a> has a community within it, much like Pinterest, and other Pinterest members collaborate here<\/strong> to aid in each other’s success. <\/p>\n\n\n\n There are communities for every niche<\/strong>, as well as communities for all niches combined. <\/p>\n\n\n\n To increase Pinterest engagement, you need to join Tailwind Communities. It’s that simple.<\/strong><\/p>\n\n\n\n This is when your follower count becomes irrelevant<\/strong>.<\/p>\n\n\n\n With Tailwind Communities, the pins you share with your community members<\/strong> are then shared by them<\/strong> on their boards. <\/p>\n\n\n\n This extends the reach of each pin<\/strong> dramatically, thus overcoming your follower count issue. <\/p>\n\n\n\n And believe me, I know how difficult it is to gain followers on Pinterest<\/strong>.<\/p>\n\n\n\n The following is a snapshot of a report<\/strong> I received from Tailwind<\/a> when I was first starting out<\/strong>. <\/p>\n\n\n\n At the time this report was generated, I had only 95 followers. <\/strong><\/p>\n\n\n\n As you can see, even with a fairly low share count<\/strong> in my communities, I was already able to reach 1.7 Million people<\/strong> with my pins.<\/p>\n\n\n\n